Visit Heavens-Above.com and generate a list of satellite passes visible from San Diego, CA (or specify another location).
This list should match reasonably well with those satellites you will actually see when you are outdoors observing. The limiting magnitude is set to 4.0, to prevent the list from growing impossibly long, yet it still include those satellites that should be readily visible from urban sites. If you are observing under dark skies, you will see far more satellites than this. Considerable uncertainties exist because of unknown and/or variable satellite magnitudes. Sometimes the brightness of a particular satellite will vary by a magnitude or more on different passes, owing to the irregular shape of the object. This can result in a predicted satellite pass not being visible, or in the visibility of an object not predicted.
Liftoff - NASA's new 3-D Java Satellite Orbit Simulation Program.
The (bankrupt!) Iridium communications satellites are producing brilliant solar reflections, sometimes outshining Jupiter or even Venus. To learn more about them, visit the Iridium observer's page. The above link to Heavens Above allows you to predict when they can be seen.
Visit the Visual Satellite Observer's Home Page.
Willie Koorts' huge collection of Satellite Observing and Astronomy-Related stuff.
Visit Mike McCants' page to download a copy of QUICKSAT.ZIP or other satellite-related software. Generate your own custom predictions! (To do this you'll need the latest copy of satellite Two-line Element Sets to obtain accurate satellite positions.)
Visit the San Diego Astronomical Association.
The San Jose Astronomical Association.
The privately-owned Grasslands Observatory of Tim Hunter and James McGaha.
Dan Purrington's excellent page of Astronomy Resources on the Web
Remember that no matter what you may see or hear in some ad, star names are not really for sale! Only the International Astronomical Union (IAU) is recognized for "naming" celestial objects, and they make it absolutely clear that if you think you've "bought" a star name, you have been fleeced.